Google introduces Commerce Search, a customized search engine for Web sites of e-commerce

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Official Google Blog for businesses comes the announcement of Commerce of Google Search, a search engine customized to integrate e-commerce sites.

The quality of the search function of a site e-commerce is an important factor in converting visitors into buyers. According to an analysis of the research firm Marketing Sherpa in fact 43% of visitors who come on a online retailer takes away, first thing, the action of seeking the name of a product (27% of users) or category (16% of users) into the search box on the site (Link to the original study).

So here that the parameters of speed and accuracy of the results play a key role with regard to the involvement of visitors and consequently sales success.

It is no doubt that the Google Search Commerce will answer ‘to these quality standards: the speed is ensured by the fact that the system is hosted on Google servers, there are advanced options for finding spelling of synonyms and to suggest products and you can ‘also choose to push or promote certain products within the search results.
The cost to integrate Google Search into its commerce portal will depend on the number of products that you want indexed by GCS and the number of searches.

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