Microsoft Bing Search Engines

A few days ago Rick DeJarnette Bing Webmaster Center (Microsoft’s version of Matt Cutts?) Has shared some tips for optimizing your site to Bing and implement strategies for link building useful to get high rankings on the new Microsoft search engine: for those who did not want or time to read the original article here will riproponiamo our selection accompanied by some thoughts and comments.

Clearly suggested that the practice is not recommended are not very different from what Google shows in its webmaster guidelines: It is always interesting to hear the other “bell” to see if there are differences to be exploited and to complement its expertise in a good SEO.

What not to do in link building / SEO for Bing

  1. Increase sharply and too quickly, the number of backlinks
  2. Receive most of their backlinks from blogs or comments completely disconnected from the subject of our site
  3. To have hidden links on your site
  4. Receive links from “bad neighborhoods” or sites that are clearly links farm or overflowing of paid links
  5. Have on their pages links to spam sites and / or unsavory

Indulge in such practices – always according to the good Rick – can lead to having your own website “marked” in the Bing to be, if it persists or you just exaggerating heavily penalized or excluded altogether from search results

What should I do to get high rankings on Bing

  1. Contact and communicate – discreetly – to leading experts in our field our online presence
  2. Publish press release interesting, concise and pregnant with information
  3. Create a newsletter (opt-in!) To communicate to our members new content / products / initiatives
  4. Write and distribute articles on the main article directories (the main General and some specific to our industry)
  5. Create a blog to keep our site
  6. Participate in online communities (forums, blogs) most active and important in our industry and mention our website if and when appropriate (for example in our signature)
  7. Develop your website as a “brand”
  8. Using social networks to get in touch with leading experts in our field and to create a relationship with our users / customers

In short, nothing new under the sun: But because we are not always rocording those that are the basic practices for good indexing of our site (on all search engines) we believe it is valid here repeat these suggestions, after that of most have been “ratified” even other search engine.

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